Launch e-commerce in Luxembourg

The latest DESI Index (Digital Economy and Society Index ) published by the European Commission in 2021 found that companies in Luxembourg are lagging behind the EU when it comes to e-commerce, with only 9% of SME’s selling online compared to 17% across the member countries.

On the other hand The Grand Duchy is fourth in the EU as regards connectivity, with the country almost fully covered by fast fixed broadband networks and broad availability of very high-capacity networks so the supporting infrastructure is in place.

This said, Luxembourg occupies 4th place for countries buying most online behind UK, Denmark and Germany. Therefore successfully selling online at home and driving cross border sales can provide a definite boost to the sales of Luxembourg companies, 75% of which have their own website.

The Luxembourg Chamber of Commerce has put together a comprehensive guide entitled ‘Launching an e-commerce business in Luxembourg’ with detailed information and steps to follow to launch an e-commerce website and featuring testimonials of Luxembourg companies successfully selling online today.

The Chamber of Commerce can also help Luxembourg companies with their procedures: the House of Entrepreneurship and the House of Training offer support and training in e-commerce. Letzshop also supports retailers with an online presence thanks to its fast growing marketplace.

You can download the free guide here.


Google Analytics 4, the next generation

Google Analytics, Google’s popular website traffic analytics tool ran into EU data privacy issues in 2020.

Under the EU’s GDPR directive, Google Analytics cookies need end-user consent to be activated on a website and a description of all personal data processing needs to be included in the website’s privacy policy.

As a result and to remain compliant, many companies in Europe switched to other analytics solutions or needed to include a data compliance add-on if they continued to use Google to measure website activity and engagement.

Google Analytics 4 is the next-generation measurement solution, and will replace Universal Analytics in July 2023. Operating across platforms and not relying exclusively on cookies, it is designed to take into account international privacy considerations and will, for example, no longer store IP addresses.

While the jury is still out if Google Analytics 4 will be fully GDPR compliant in 2023 (Privacy Shield framework invalidation), Google has published an update on its blog entitled ‘Prepare for the future with Google Analytics 4’ outlining some of the key benefits to be gained from using its latest analytics tool.



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