Digital marketing is evolving at a quick pace with an ever growing focus on the significance of inbound marketing and personalisation. Readers expect content they receive to be tailormade to their needs. Long gone are the days of generic messages of little interest, often promptly deleted with some recipients even opting for the unsubscribe button. […]

Hype or a trend with substance? Often considered as the next iteration of the internet, the metaverse is expected to play a key role in the digital transformation of the economy. But is it just hype, or a trend with real substance? We spoke to Arnaud Lambert, Director Digital Transformation, and Sara Bouchon, Director Market […]

History and potential China was a relative latecomer in digitalisation, yet in the past twenty years it has witnessed a staggering growth in internet usage, and it is now by far the biggest internet market in the world. With over 1 billion internet users, its digital population trumps the total population of the United States […]

In 2020, everyone was interested in digitalisation and the importance of having a strong online presence because it was the only channel available. Two years later, it’s less of a topic. However, to believe that working on your brand image online is just a passing trend would be a very big mistake! But what is […]