The latest DESI Index (Digital Economy and Society Index ) published by the European Commission in 2021 found that companies in Luxembourg are lagging behind the EU when it comes to e-commerce, with only 9% of SME’s selling online compared to 17% across the member countries. On the other hand The Grand Duchy is fourth […]

Google Analytics, Google’s popular website traffic analytics tool ran into EU data privacy issues in 2020. Under the EU’s GDPR directive, Google Analytics cookies need end-user consent to be activated on a website and a description of all personal data processing needs to be included in the website’s privacy policy. As a result and to […]

In 2022 social media app Tik Tok is one to keep firmly on your radar as the channel has surpassed the 1 billion user mark and continues its strong growth projection. Tik Tok was the number 1 non game app in 2021 in terms of revenue and has great potential to drive sales to young […]

Chatbots use AI technology to enable real time communication with site visitors and customers via text and audio. They are particularly interesting for companies who have hundreds, even thousands of website visitors, provide 24/7 customer service and immediate replies to simple questions and enquiries. Chatbots allow companies to redirect their resources away from repetitive tasks […]