Conversational Marketing is a method of engaging with web visitors and converting leads via dialogue-driven activities. Conversational Marketing is particularly powerful for complex or high-involvement purchases, such as financial products, telecoms, cars, and even luxury travel. Here are a few tips to bear in mind: Select Relevant Channels: Choose platforms where your audience is active, like your […]

Training in Digital Communication and Marketing 2.0 In the dynamic landscape of business and marketing, staying ahead of the curve is essential. Our “Digital Communication and Marketing 2.0” training program is designed to equip participants with the knowledge and skills needed to thrive in this rapidly evolving digital era. This program delves into the latest […]

Search Engine Optimisation (SEO) is a crucial digital marketing strategy that focuses on improving the visibility and ranking of your website in organic (non-paid) search engine results. By optimising your website and its content, you can attract more relevant traffic, increase brand awareness, and drive conversions. SEO Tips Here are some steps to improve your […]

The “Marketing & Communication – Business Management Toolbox” training programme, organised by the House of Training in Luxembourg, offers a comprehensive and flexible learning experience, empowering participants to master vital marketing and communication skills. Covering topics from strategic marketing and operational techniques to branding, distribution, pricing, and communication strategies, the programme caters to a diverse […]