Hype or a trend with substance? Often considered as the next iteration of the internet, the metaverse is expected to play a key role in the digital transformation of the economy. But is it just hype, or a trend with real substance? We spoke to Arnaud Lambert, Director Digital Transformation, and Sara Bouchon, Director Market […]

History and potential China was a relative latecomer in digitalisation, yet in the past twenty years it has witnessed a staggering growth in internet usage, and it is now by far the biggest internet market in the world. With over 1 billion internet users, its digital population trumps the total population of the United States […]

What is Social Listening? Social Listening is about following online conversations to gain relevant insights. For example, you can track mentions of your brand, specific hashtags related to one of your campaigns, or more global conversations related to your sector and competitors. Listening to conversations will help you find insights about consumers in order to […]

When we talk about social networks, we often think of the “historical” ones like Facebook and Instagram, the rising star TikTok, the ones we don’t necessarily use according to our activity or age group like Snapchat, Twitter or LinkedIn or all the ones we’ve already heard of but don’t really know like Pinterest, Reddit or […]