Conversational Marketing is a method of engaging with web visitors and converting leads via dialogue-driven activities. Conversational Marketing is particularly powerful for complex or high-involvement purchases, such as financial products, telecoms, cars, and even luxury travel. Here are a few tips to bear in mind: Select Relevant Channels: Choose platforms where your audience is active, like your […]

Training in Digital Communication and Marketing 2.0 In the dynamic landscape of business and marketing, staying ahead of the curve is essential. Our “Digital Communication and Marketing 2.0” training program is designed to equip participants with the knowledge and skills needed to thrive in this rapidly evolving digital era. This program delves into the latest […]

Tap into YouTube’s enormous viewer base YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively. 1 billion people visit YouTube each month globally. 100 hours of video are uploaded every 60 seconds to YouTube. Video-streaming platforms like YouTube have become so big companies are […]

Hype or a trend with substance? Often considered as the next iteration of the internet, the metaverse is expected to play a key role in the digital transformation of the economy. But is it just hype, or a trend with real substance? We spoke to Arnaud Lambert, Director Digital Transformation, and Sara Bouchon, Director Market […]