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Conversational Marketing is a method of engaging with web visitors and converting leads via dialogue-driven activities.

Conversational Marketing is particularly powerful for complex or high-involvement purchases, such as financial products, telecoms, cars, and even luxury travel.

Here are a few tips to bear in mind:

  1. Select Relevant Channels: Choose platforms where your audience is active, like your website and messaging apps.
  2. Implement Chatbots: Integrate chatbots for quick responses and data collection.
  3. Personalise Messages: Tailor interactions to each user’s preferences for a more engaging experience.
  4. Engage in Real-Time: Respond promptly to user inquiries to show you value their time.
  5. Deliver Value: Share useful content and product recommendations during conversations.
  6. Segment and Target: Divide your audience into groups and send targeted messages.
  7. Guide Leads: Assist leads through their journey with relevant information.
  8. Collect Feedback: Encourage user feedback to improve your approach.
  9. Integrate with your CRM: Connect conversational tools with your CRM for streamlined follow-up.

Learn more in Whisbi’s Complete Guide to Conversational Marketing

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