Conversational Marketing is a method of engaging with web visitors and converting leads via dialogue-driven activities.
Conversational Marketing is particularly powerful for complex or high-involvement purchases, such as financial products, telecoms, cars, and even luxury travel.
Here are a few tips to bear in mind:
- Select Relevant Channels: Choose platforms where your audience is active, like your website and messaging apps.
- Implement Chatbots: Integrate chatbots for quick responses and data collection.
- Personalise Messages: Tailor interactions to each user’s preferences for a more engaging experience.
- Engage in Real-Time: Respond promptly to user inquiries to show you value their time.
- Deliver Value: Share useful content and product recommendations during conversations.
- Segment and Target: Divide your audience into groups and send targeted messages.
- Guide Leads: Assist leads through their journey with relevant information.
- Collect Feedback: Encourage user feedback to improve your approach.
- Integrate with your CRM: Connect conversational tools with your CRM for streamlined follow-up.
Learn more in Whisbi’s Complete Guide to Conversational Marketing