Let’s take a look at what Forbes Agency Council has to say about which 7 digital marketing trends are expected to be needle movers this year and how marketeers can best leverage them to keep that all important competitive edge.
Starting with Virtual and Augmented reality transforming the way we interact with the digital and physical worlds. Sectors benefiting from VR and AR technologies include gaming, retail, navigation, education, healthcare, industrial maintenance and tourism and travel.
Artificial Intelligence or AI empowers marketers to make data-driven decisions, automate tasks, and create more personalized and relevant experiences for customers, ultimately leading to improved customer engagement and business results.
Voice search involves tailoring your digital content and strategy to accommodate the way people naturally speak when using voice assistants e.g. to search on your website.
Personalisation means tailoring your strategies, content, and offerings to individual users or segments based on their preferences, behaviour, and characteristics to increase your engagement and conversion rates. Often AI and machine learning play a significant role in leveraging data to drive insights, predictions, and informed decision-making.
Influencer Marketing where businesses collaborate with individuals who have a strong and engaged following on social media. These individuals, known as influencers, can help sway the opinions and purchasing decisions of their audience.
Transparency and authenticity require a commitment to aligning actions with words and fostering genuine connections with customers. When consumers feel they can trust a brand’s intentions and information, they are more likely to engage, make purchases, and become loyal advocates.
The Rise Of Short-Form Video reflects the evolving preferences of digital consumers for fast, engaging, and visually appealing content.