Training in Digital Communication and Marketing 2.0

In the dynamic landscape of business and marketing, staying ahead of the curve is essential. Our “Digital Communication and Marketing 2.0” training program is designed to equip participants with the knowledge and skills needed to thrive in this rapidly evolving digital era. This program delves into the latest trends in marketing and corporate communication, offering invaluable insights into the transformations witnessed over the past five years.

Key Objectives:

At the end of this training, the participant will be able to:

1. Analyze Evolving Trends: Understand the changes observed over the last five years in the main fields of marketing and corporate communication. Explore the shifting paradigms and emerging strategies that have reshaped the industry.
2. Mastering the 2.0 Concept: Grasp the origins and implications of the 2.0 concept, spanning business management, marketing, communication, and stakeholder engagement. Digital media and social networks will be highlighted for their central role in accelerating change.
3. Practical Application: Acquire a toolkit of tools and methodologies that enable quick and efficient learning within your respective professional environment. Gain practical skills that empower you to navigate the digital landscape effectively.

Whether you’re a marketing professional, business manager, or communication specialist, this training program is tailored to enhance your expertise and keep you at the forefront of the digital revolution. Join us to discover the strategies and insights that will drive success in the era of Digital Communication and Marketing 2.0.

Registration

Interested in these topics? Then register for the training course on 7 & 8 December 2023 at 8.30am. The training session will be conducted in English.

Find all the details about the course below.

Description

• What are the trends in marketing and corporate communication?
• What is the impact of 2.0 in business management, marketing and communication?
• Digital media and social networks will be highlighted for their central role in accelerating change.

Objectives

At the end of this training, the participant will be able to:

• analyse the changes observed over the last five years in the main fields of marketing and corporate communication
• know the origins and implications of the 2.0 concept, whether in terms of business management, marketing, communication or stakeholder engagement. Digital media and social networks will be highlighted for their central role in accelerating change.
• apply tools and methodologies that enable quick and efficient learning within their respective professional environment

Programme

• Origins and implications of the concept 2.0
• Changes in consumer behaviour
• Generations X, Y and Z
• Perception of brands and mass communication
• Virtualisation of communication
• The evolving role of digital media
• Social networks and group dynamics
• Mobile communication and “nomadic” behaviour
• Media planning 2.0
• Analytical monitoring and ROI (Return on Investment) metrics
• Customer Relationship Manager (CRM)
• Community management and rules of engagement
• Types of content; types of messages; types of issues
• Multi-pronged stakeholder engagement strategies
• Social” business models
• Prospects

Target audience

• Marketing or communication managers of companies or organisations
• Communication consultants, employees of communication/advertising agencies
• Anyone wishing to learn about marketing 2.0 and social networks