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As the Chamber of Commerce prepares its next official trade mission to South Korea, which will take place from 26 November until 1 December, we would like to share with companies thinking of participating or extending their activities to South Korea, information about the digital marketing landscape in the country. Luxembourg companies can register to participate in the mission until 14 October 2022. Details here.

To implement a successful digital marketing strategy, you will need to understand the different channels used and how you can best leverage them, as they are often different to those in Europe or North America.

South Korea is an attractive base for digital marketing activities thanks to its strong economy and advanced digital landscape. With a population of over 50 million, the country’s online retail sales rank proportionately among the top three in the world contributing to nearly 25% of retail sales in 2020.

The country also has one of the world’s biggest active social media user bases and South Korean companies have a very high online ad spend.

Please read on for more information in the foreign markets section of our guide.

You will be able to find specific information under the different sections on:

Search engine advertising

Naver SEO

Social media (organic and paid)

Digital PR

Influence Marketing

Online Retailer

Web development

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