Digital marketing is evolving at a quick pace with an ever growing focus on the significance of inbound marketing and personalisation. Readers expect content they receive to be tailormade to their needs. Long gone are the days of generic messages of little interest, often promptly deleted with some recipients even opting for the unsubscribe button. […]

We are there to help Post Covid, companies are beginning to travel again to promote their business internationally and are also doubling down on their digital marketing initiatives to find new customers abroad. The Luxembourg government is there to actively support the international promotional activities of Luxembourg based companies with a series of financial aid […]

Marketing budgets Pressure on marketing budgets in 2022 following the pandemic has persuaded many companies to move more activities in-house. Keeping up with the latest digital developments (tools and trends) and combining these with a clear and measureable marketing strategy is more important than ever. Using a data-driven and customer centric approach, you should ideally […]

Online marketing has made it much easier for companies to monitor and measure marketing effectiveness and ROI. KPIs or Key Performance indicators should be clear, measureable and timebound and provide a goal against which you can ascertain if you successfully met your business objectives or not. KPIs should ideally be combined with campaign metrics which […]