Most Luxembourg companies need to take advantage of trading internationally to reach a larger customer base. Luxembourg exports over 60% of its production and more than 50% to neighbouring countries. It is therefore no surprise that Luxembourg ranks up with the best in terms of trade openness securing #1 place for the most open economy […]

Marketing budgets Pressure on marketing budgets in 2022 following the pandemic has persuaded many companies to move more activities in-house. Keeping up with the latest digital developments (tools and trends) and combining these with a clear and measureable marketing strategy is more important than ever. Using a data-driven and customer centric approach, you should ideally […]

Google Analytics, Google’s popular website traffic analytics tool ran into EU data privacy issues in 2020. Under the EU’s GDPR directive, Google Analytics cookies need end-user consent to be activated on a website and a description of all personal data processing needs to be included in the website’s privacy policy. As a result and to […]

Chatbots use AI technology to enable real time communication with site visitors and customers via text and audio. They are particularly interesting for companies who have hundreds, even thousands of website visitors, provide 24/7 customer service and immediate replies to simple questions and enquiries. Chatbots allow companies to redirect their resources away from repetitive tasks […]